OVERVIEW

What if the most groundbreaking innovation was something you’ve overlooked your entire life?

This promotional project reimagines the paper clip—not as a mundane office supply, but as a pillar of organization and efficiency. It challenges perception, proving that even the smallest objects can have a profound impact through design and motion.

Through dramatic writing and futuristic tone of the piece, the audience is led to believe they are witnessing the introduction of the latest, most revolutionary invention—only to realize, in the final reveal, that the subject is  a paper clip.